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The Louis Vuitton Pre-Fall 2013 fashion show focused on understated elegance and attempted to reinterpret the classic Monogram and Damier patterns using graphic 3D images and feminine twists. The Monogram Tuffetage line reinterprets the iconic Deauville bag using traditional tufting techniques. Contrasting red textile thread was stitched onto Monogram Canvas to create an innovative 3D effect and a velvet-smooth finish.